The TikTok Pixel is essential for tracking conversions and optimizing your campaigns. Create a pixel in the 'Assets' > 'Events' section of Ads Manager and install the base code on every page of your website. You can also set up events like 'Complete Payment' or 'Submit Form'.

<script>
!function (w, d, t) {
  w.TiktokAnalyticsObject=t;var ttq=w[t]=w[t]||[];ttq.methods=["page","track","identify","instances","debug","on","off","once","ready","alias","group","enableCookie","disableCookie"],ttq.setAndDefer=function(t,e){t[e]=function(){t.push([e].concat(Array.prototype.slice.call(arguments,0)))}};for(var i=0;i

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